Last update and scope of this Cookie Policy
This Cookie Policy was last updated on 2026-06-12. It applies to the main Betx domain, mobile versions, related subdomains, and integrated platform areas, including slots, instant games, aviator, crash, plinko, jackpot, classic, and chicken game sections. This policy supplements the Privacy Policy and Terms & Conditions. It does not replace them and should be read alongside those documents where relevant.
Definitions and key terms
In this Cookie Policy, the following terms have the meanings below.
- “Cookie” — a small text file placed on your device when you visit the Betx website or use its services.
- “Betx”, “we”, “us” — the Betx online gaming platform operating in Ethiopia.
- “Website” — the Betx site on its main domain and connected versions or subdomains.
- “Device” — any desktop, smartphone, tablet, or similar tool used to access Betx.
- “Personal data” — information that can identify you directly or indirectly.
- “Service” — Betx products and related services, including gaming, bonuses, payments, and support.
- “Third-party cookies” — cookies set by external providers rather than Betx, such as analytics, advertising, or social media tools.
- “You” / “user” — any visitor or registered player using Betx.
These definitions are used throughout this cookie policy Betx page so you can read each section without legal jargon.
What are cookies and similar technologies?
Cookies are small files stored in your browser or device memory that help a website remember actions, preferences, and technical session details. They do not run programs by themselves and they cannot directly install viruses. Betx may also use similar technologies such as pixels, tags, and mobile SDKs, especially in app-like or mobile browser environments, but this page focuses mainly on cookies.
Some cookies are session cookies, which disappear when you close your browser. Others are persistent cookies, which stay for a set period. Some are first-party cookies placed by Betx, while others are third-party cookies used for analytics or advertising support.
Cookies can help:
- keep you signed in during a session;
- remember language or interface choices;
- measure traffic, errors, and page performance;
- support more relevant promotions and content.
They do not give Betx full access to your device, do not reveal your personal files, and do not independently control your browser outside the settings you allow.
Why Betx uses cookies — main purposes
Betx uses cookies for several practical purposes connected to account access, gameplay flow, security, and platform improvement. In an iGaming environment, some cookies are technical and unavoidable, while others help us understand usage patterns and improve communication.
Cookies may be used to:
- support the core operation of the site and games, including login, navigation, session continuity, game launch, and payment flows;
- protect accounts, sessions, and transactions against fraud, abuse, and suspicious activity;
- remember player settings such as language, selected game sections, and interface preferences;
- analyse how users interact with pages and game areas such as slots, instant games, aviator, crash, and plinko;
- improve loading speed, technical performance, and session stability;
- personalise offers, bonuses, and messages based on user activity;
- measure the effectiveness of Betx campaigns and promotional placements;
- deliver more relevant marketing content on Betx and, where consent is given, on other platforms.
Some cookies are strictly necessary. Other analytics and marketing cookies are optional and can be controlled through cookie settings for Betx.
Want more control over online casino cookies? Review your choices at any time.
Review my cookie choicesTypes of cookies we use on Betx
To make this betx cookie policy easier to follow, Betx groups cookies into categories. This helps users understand what each type does and how to manage cookie preferences. The tables below provide example cookie types and sample names, while this section gives a plain-language overview of each category.
Essential (strictly necessary) cookies
Essential cookies are required for the basic operation of Betx. They support secure login, account session management, page navigation, game state continuity, placing actions within games, and payment processes such as deposits or withdrawals. Without these cookies, some pages may fail to load, logins may not work correctly, and the platform may not keep your session active. These essential cookies for gaming cannot be switched off in the Betx system, although you may block them in your browser, which can seriously reduce service functionality.
Performance and functional cookies
Performance and functional cookies help Betx remember user settings and improve convenience. They may store language selection, preferred game categories, and interface options, and they can help the platform recover sessions faster after interruptions. They are also used to monitor page speed and technical performance. If you disable them, the service will usually remain available, but it may feel less personalised and some convenience features may behave less smoothly.
Analytics cookies
Betx uses analytics cookies, including first-party and third-party tools, to understand how visitors interact with the website and its products. These cookies may track page visits, time spent on sections, and navigation paths. Where possible, the data is aggregated or pseudonymised rather than directly identifying a person. This helps Betx improve user journeys, detect errors, and optimise registration, deposit, and gameplay paths. You can refuse analytics and marketing cookies through the settings panel.
Marketing and advertising cookies
Marketing cookies are used to show more relevant offers, bonuses, and promotional messages. They may be placed by Betx or by selected partners acting on Betx’s behalf. These cookies can remember which pages or promotions you viewed, help avoid showing the same ad too often, and support measurement of campaign performance. They may also be used for retargeting, such as displaying Betx ads on other sites. These cookies are optional and activated only when you consent.
Detailed overview of Betx cookies — tables
Below are examples of the types of cookies Betx commonly uses. Cookie names, durations, and technical structures may change as the platform evolves, but the overall categories and purposes remain broadly similar. These tables are provided for transparency so users can distinguish essential cookies from performance, analytics, and marketing cookies.
Specific third-party providers may change over time, and Betx may update this information when needed. The examples below are illustrative, and the current version published on this page should be treated as the latest reference.
Core essential cookies
| Cookie name | Category | Purpose | Approximate lifespan |
|---|---|---|---|
| betx_session | Essential | Keeps the user logged in during an active session | Session |
| security_token | Essential | Protects account session and verifies requests | Session |
| device_trust | Essential | Helps detect suspicious logins and repeated abuse | 30 days |
| payment_flow_id | Essential | Maintains continuity during deposit or withdrawal steps | 1 day |
| traffic_router | Essential | Routes the user to the correct service environment | 7 days |
Performance and functional cookies
| Cookie name | Category | Purpose | Approximate lifespan |
|---|---|---|---|
| lang_pref | Performance / Functional | Remembers language choice | 90 days |
| ui_layout | Performance / Functional | Stores interface and display preferences | 30 days |
| game_section_pref | Performance / Functional | Remembers preferred content categories | 60 days |
| session_restore | Performance / Functional | Helps restore interrupted sessions | 7 days |
| load_monitor | Performance / Functional | Measures load time and stability data | 14 days |
Analytics cookies
| Cookie name | Category | First-party or third-party | Purpose | Approximate lifespan |
|---|---|---|---|---|
| bx_analytics_id | Analytics | First-party | Tracks visits and navigation patterns | 13 months |
| page_engage | Analytics | First-party | Measures page engagement and session flow | 30 days |
| traffic_source | Analytics | Third-party | Records referral and campaign source data | 90 days |
| reg_path_stats | Analytics | First-party | Analyses registration and deposit journey steps | 60 days |
| game_usage_stats | Analytics | Third-party | Measures game launches and interaction trends | 6 months |
Marketing and advertising cookies
| Cookie name | Category | First-party or third-party | Purpose | Approximate lifespan |
|---|---|---|---|---|
| promo_interest | Marketing / Advertising | First-party | Remembers viewed offers and promotions | 30 days |
| ad_freq_cap | Marketing / Advertising | Third-party | Limits repeated ad exposure | 30 days |
| retarget_ref | Marketing / Advertising | Third-party | Supports retargeting on external platforms | 90 days |
| campaign_conv | Marketing / Advertising | Third-party | Measures campaign conversion performance | 60 days |
| audience_segment | Marketing / Advertising | First-party | Helps personalise marketing communication | 45 days |
How to manage your cookie preferences
You can manage cookie preferences in two main ways: through the Betx cookie panel and through your browser or device settings. On Betx, you can use the banner or settings panel to choose “Allow essential only” or enable optional categories such as Performance, Analytics, and Marketing. Your selection can usually be changed later through a “Cookie settings” link in the footer or header.
At browser level, you can delete cookies that are already stored and block future ones. The exact path depends on the browser, but it is commonly under “Privacy”, “Cookies”, or similar settings. Keep in mind that browser-level blocking usually affects all websites, not only Betx.
General browser steps:
- Open your browser settings.
- Go to the privacy or cookies section.
- Choose whether to block, limit, or delete cookies.
- Restart the browser if required.
- Return to Betx and review the cookie banner again.
This gives you both platform-level and device-level options to manage cookie preferences.
What happens if you block or delete cookies?
If you block essential cookies, Betx may not be able to keep you signed in, maintain game state, process deposits or withdrawals properly, or display some pages correctly. In some cases, games may fail to load or session continuity may break.
If you disable performance or functional cookies, the platform will usually still work, but you may need to reselect language, interface options, or preferred sections more often. If analytics cookies are disabled, Betx will have less accurate data for improving navigation, fixing technical issues, and understanding user behaviour, although core gameplay should remain available.
If marketing cookies are turned off, you will still see promotions, but they are likely to be less relevant and more general, both on Betx and on external sites.
Deleting cookies alone does not prevent new cookies from being created on your next visit. To limit future storage, you need to delete existing cookies and adjust browser or platform settings as well.
Changes to this Cookie Policy
Betx may update this Cookie Policy from time to time to reflect changes in technology, platform features, game sections, or legal requirements. When material changes are made, Betx may try to notify users through an updated banner, notice on the site, or revised settings language. The updated version becomes effective when it is published on this page. If you want to stay informed about how betx cookies are used, check this page from time to time.
Your consent and choices
When you first visit Betx, only essential cookies are strictly required for the platform to function. By clicking “Accept all cookies” or a similar button in the banner or settings panel, you consent to the use of additional categories such as performance, analytics and marketing cookies in line with this policy. You can change that choice at any time through the Betx cookie settings interface or through browser controls.
Refusing optional cookies does not block access to core gaming features, though it may reduce personalisation, reporting accuracy, and the relevance of promotions shown to you.
Adjust your preferences now if you want a more tailored cookie setup.
Open cookie settingsLinks to related Betx information
For a fuller picture of how Betx handles user data, you may also want to read the Privacy Policy and other platform information. Cookies are commonly used when browsing online casino games, where the system may remember language or content preferences. Some settings can also support reminders linked to responsible gaming guidelines. If you have questions about this cookie policy betx page, privacy, or your settings, you can contact our support team. Betx may also share general updates through its community channels, but cookie controls are managed only through the website settings.
